Wednesday, February 16, 2011

Coca Cola,Secret Recipe.


Is this a story planted  as a product promotion, with claims and counter claims?
The ingredients of the drink, founded by John Pemberton, a medicinal pharmacist in 1886, have always been a mystery.
However, Thisamericanlife.org claims to have discovered a list in a photograph in a newspaper article giving the ingredients and exact quantities to make the drink.
The Feb 8 1979 edition of the Atlanta Journal-Constitution has a photo of someone holding open a book with a recipe claimed to be an exact replica of Pemberton’s.
The recipe reportedly contains the exact measures of all the different oils needed for Coca Cola’s secret ingredient, Merchandise 7X.
Despite making up only one per cent of the drink’s total formula, Merchandise 7X is though to give the popular soft drink its unique taste.
The official recipe is said to be guarded 24-hours a day in a vault in Atlanta, Georgia.
The ‘secret recipe’:
Fluid extract of Coca 3 drams USP
Citric acid 3 oz
Caffeine 1oz
Sugar 30 (it is unclear from the markings what quantity is required)
Water 2.5 gal
Lime juice 2 pints 1 qrt
Vanilla 1oz
Caramel 1.5oz or more to colour
7X flavour (use 2oz of flavour to 5 gals syrup):
Alcohol 8oz
Orange oil 20 drops
Lemon oil 30 drops
Nutmeg oil 10 drops
Coriander 5 drops
Neroli 10 drops
Cinnamon 10 drops
http://current.com/technology/92992884_coca-cola-recipe-discovered.htm?xid=320
Related:
CHICAGO –  A US radio station claims to have discovered the holy grail of soft drinks — the secret recipe for Coca-Cola, news.com.au reported Tuesday.
The website for Chicago public radio show This American Life states it found a list of ingredients for Coca-Cola, a secret that has been closely guarded for more than a century, in a 40-year-old newspaper.
It said the Atlanta Journal-Constitution published a photo of a book containing a hand-written replica of the original recipe in 1979.
The recipe, which supposedly can only be mixed by two Coca-Cola executives in the world, reportedly contains the exact measures of all the different oils needed for the drink’s secret ingredient, “Merchandise 7X.”
http://www.foxnews.com/leisure/2011/02/15/coca-colas-secret-recipe-allegedly-revealed-radio-program/#ixzz1E5KguXHn

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